Any modern research and scientific activity implies concluding a social pact between "scientist" and potential "audiences": one must know how to present surveys and their results publicly. And if there is no public – it should be created.
Nowadays digitalization tendencies expand that range of functional requirements for experts and analytics. Public representation now must be performed equally successfully with both offline and online tools – at least for the purposes of setting more democratic access to knowledge.
As a way of storytelling in digital environment, longread combines the most advanced tools and inherits traditional typographic principles. Nowadays contemporary longread format adapts to the needs of creators and content consumers, particularly, there are also scientific longreads that allow to reject traditional texts in favor of dynamic, interactive and readable stories.